Welcome to the Communications & Community Engagement Department!

One Team, One District, One Community
  • SDFA Event Proposal Form

  • SDFA Publicity/Media Content Project Request

  • Community Engagement Opportunities

  • Fort Schools Website Wish List

  • What we do:

    The School District of Fort Atkinson (SDFA) values proactive and transparent communication with all members of our school community-parents, students, staff, and community members. Our goal is to communicate with the public about our school district, regularly sharing information about all SDFA programs, services, and initiatives.

    We do this using a variety of communication methods to keep parents, staff, students, and community members informed about educational services, achievements, and expenditures on a regular basis. The district's communications and community engagement specialist is a year-round position, showing the dedication our district has for the fulfillment of the community's need for a unified voice while engaging all stakeholders in an active two-way conversation.

  • Community Relations

    Administrators are members of the Fort Atkinson area Rotary Club, Fort Atkinson Chamber of Commerce, and many other civic organizations.  Representatives of the district provide regular updates for organizations on student achievement, goals of the district, and new initiatives. Community outreach may include information sessions, email invitations to campus-wide events. In 2018, the strategic planning committee added business and community partnerships as a way to target growth in developing connections with the greater community. 

    Please contact the Communications and Community Engagement Specialist to book a speaker, organize a tour of the Fort Atkinson School District campus, or to provide a suggestion for community-related activities. 

    Communications and Public Relations

    • Communication - Assist internal SDFA staff with improving communication plans and strategies to various audiences for maximum efficiency and reach with parents, families, students, volunteers, employees, community partners, and citizens.
      • Monitor and share district-related information on social networking sites
    • Public Relations - working with the media.
      • Writing press releases
      • Holding press conferences, news briefings, and special events
      • Assisting with crisis communications
      • Supporting school and district staff with media interviews


    • Celebrate successes of our students, teachers, and programs
    • Attract families and students to SDFA
    • Demonstrate what a district of excellence looks like on our website, social media, and in marketing communications materials
    • Ensure a positive SDFA brand
  • Share your news with the District:

    Marissa Weidenfeller

    Email photos and stories to Communications & Community Engagement Specialist, Marissa Weidenfeller at:


  • Want To Be Featured?

    Please complete this form which will help the Community Outreach team identify and target requests from within the School District of Fort Atkinson for publicity, marketing, social media featuring, and content creation. For more information or if you have questions, please reach out to communityengagement@fortschools.org.